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Depop – Stealing their Style

Fast fashion shoppers often overlook the waste generated because their discarded clothes are dumped in the Global South. Depop – who believes in resale over retail – will spotlight fast fashion waste by disrupting fast fashion culture.

Ambient: Stealing Their Spaces

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Fast fashion’s most attractive quality is affordability. We illustrate the true cost of the clothes beyond the provided price tag.

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Digital: Stealing Their Site

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With distractions set in physical spaces, we turn heads in the digital realm. We launch a parody site of a major fast fashion retailer, except product links redirect to live streams of clothing landfills across the world.

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Activation: Stealing Their Scrap

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We buy unsold, unusable goods from wholesalers in the Global South, returning waste to its place of origin. Instead of running a typical fast fashion store, we showcase this leftover material to the world.

Created at Droga5's D5in10 Academy with Designer Erchard Samoh

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